Bangalore :Via.com, South East Asia's leading travel network with leadership position in India, The Philippines and Indonesia, today entered into an exclusive strategic alliance with Tiger Airways Singapore, one of Asia's leading low cost carriers.
With this collaboration, Via.com becomes the strategic travel agent distributor of Tiger Airways' tickets in India, Indonesia and the Philippines. This partnership perfectly aligns with Tiger Airways and Via.com's strategic initiatives to expand their existing customer base while also expanding into new geographic markets. This partnership will enable both companies to better serve the burgeoning Indian business and leisure travel market.
In order to celebrate this partnership Tiger Airways is offering special promotional one-way all inclusive fare starting from Rs 3,900 to Singapore from six destinations in India (Bengaluru, Chennai, Thiruvananthapuram, Tiruchirapalli, Kochi and Hyderabad). The booking period for the promotional fare is till December 19, 2012, for travel from February, 1 to March 2013. Speaking on the occasion, Kaneswaran Avili, Commercial Director, Tiger Airways, said, “There is great synergy between the two companies and Via’s presence in India, the Philippines and Indonesia fits in perfectly with our strategy. The partnership is strategic as it extends our reach in India, a key market for us. We operate from six Indian cities and have been experiencing 80 per cent and above load factors from India. We are planning to increase flight frequency on our Indian routes and would like to add Kolkata to our network in 12 to 15 months,” stated Avili.
It is also looking to enhance its operations from the South and was looking for more distinctions, he added.He said Tiger Airways currently has a 25 per cent market share from India for the destinations it operated. The load factor was around 80 per cent, he claimed. Via.com being India’s largest travel network has a strong offline distribution grid with more than 20,000 stores across 2,400 cities. Customers will now be able to book flights on Tiger Airways through all these stores. Via.com will offer a complete range of services – from booking of Tiger Airways flight tickets, purchase ancillary products to hotel bookings – providing a vast array of holiday options for the Indian consumer.
